The Importance of Video Testimonials in Real Estate & Business (2021 Marketing Strategy)

Hi there! The other day Paradise Point Construction here in Beaufort called me to film a video testimonial for them.

I didn’t think much of it until I got to this GORGEOUS Beaufort multi-million dollar home that they had constructed and heard the words of their clients. It was so powerful.

I’ve linked it in case you’re interested, but it really made me think about how completely underutilized these types of videos are in the real estate and business world in general.

If it hasn’t been obvious enough, let me just say again:

Video is an extremely powerful and useful tool in the art of storytelling, and has done nothing but quadrupled in importance as the years roll on.

Specifically, here’s why I believe video testimonials could be a missing piece to your business.

1. Video testimonials are practically a word of mouth referral.